Digitalized Culture – Everything Everywhere All at Once!
Time-honored cultural relics glow in the digital world; parallel worlds are connected with blockchain technology. All kinds of imaginations of digital culture are becoming reality with Poly Culture.
Break dimensions of the world, and connect everything through "blockchain"
The integrated application of blockchain technology plays an important role in new technological innovation and industrial transformation, and has become a national strategic technology. Poly Entertainment Technology, a subsidiary of Poly Culture, takes "culture + industry" as its main application scenario, builds its own blockchain “Poly Entertainment Technology Chain”, and continuously promotes the innovation and integration of digital technology, culture, art and other industries. With blockchain technology, the "infrastructure" of metaverse, Poly Entertainment Technology Chain can create scenes like metaverse film, metaverse e-commerce, metaverse cultural travel, metaverse education, metaverse advertising platform and so on. Expanding photography into metaverse is an imaginative practice of Poly Entertainment Technology Chain. At present, the metaverse photography exhibition, which is titled "The most beautiful Poly impression: celebrate the 20th National Congress and strive for a new journey", is open to all audiences.
Developing its own blockchain with a forward-looking vision is only a small step for Poly Culture as it responds to the Plan for the Overall Layout of Building a Digital China and pushes the building of digital culture to a new level. When expanding its main business and developing new industries in a digital way, Poly Culture focuses on building four platforms: digital content dissemination platform, digital asset service platform, digital virtual simulation platform and digital intelligent operation platform. Poly Culture creates high-quality online cultural content, explores the operation mode of cultural digital assets, promotes the deep integration of media with advanced technology, and makes possible intelligent management and intelligent marketing.
The building of a digital China is like streams flowing into the sea. The surging water takes people to a new era in which digitalization drives the transformation of production, life and governance. Going forward, Poly Culture will continue to implement its development strategy of digitalized culture, namely "going online, integrated, digital and intelligent", and devote itself to the development of a digital China.
1. Going online
Transform and upgrade the main businesses from offline to online. Examples are online auction, online cloud theater, and online art education.
Build a membership system covering all internal business sections, and create an ecological circle. Strengthen the ties with external strategic partners in the field of culture and technology while making internal business sections more connected.
Fully embrace advanced digital technologies such as blockchain, digital watermarking and AIGC, and explore the production and commercial application of native digital cultural and artistic content.
4. Going intelligent
Based on digital technology, deeply integrate cultural industry, Internet and Internet of Things. Examples are the new mechanism of comprehensive management of copyright in the field of digital culture, as well as intelligent commercialization and controllable liquidity of ticketing system.
